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SURF
///AACD
///ROLE: CONCEPT+ART DIRECTION
To create a fundraising film for AACD, we rejected the industry's default approach of showing people with disabilities as victims. Instead, we crafted a film that intentionally misleads the audience with a seemingly sad story, only to reveal a powerful twist at the end: the character's struggle is a universal
human one. This narrative twist was designed to subvert expectations, confront the viewer's own biases, and deliver a much stronger message than pity ever could: we are all the same.
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