For Valentine's Day, a time cluttered with conventional messages of love, Nivea Lips needed to create a truly memorable brand experience. Our challenge was to cut through the noise and engage people directly in one of Brazil's busiest locations: the São Paulo Metro. We wanted to create a moment of connection that was as unique as the product itself.

Our idea was to demonstrate the value of soft lips in the most direct way possible. We created a unique vending machine where the currency wasn't money, but affection. To get a free Nivea Lips, the only form of payment accepted was a kiss. We installed our custom machine, which used a camera and recognition software to detect a couple's kiss, instantly dispensing the product as a reward.

To ensure everyone could join the fun, we included a playful option for singles to kiss a plush teddy bear. But the experience didn't end there. After "purchasing" and trying the product, people were invited to leave their mark by giving a kiss to a post it. We collected every single one to build a giant panel, right there in the metro station.
 

The activation was a massive success. The panel of kisses grew so large that it earned an official Guinness World Record for the most lipstick prints collected. We didn't just create a charming product sampling; we transformed a simple kiss into a currency of love and created a world-record moment that generated huge buzz for Nivea Lips.